More than 11,000 wine industry professionals poured into downtown
Sacramento this week for the annual Unified Wine & Grape Symposium, there looking to drink wine, and eat good food while they wine and dine. "The quota of American Express Black Cards triples in these three days" quoted one of Sacramento's bartending elite.
Finding reservations within a 3 mile radius of the convention center is almost impossible to get, and the more expensive the restaurant the worse it is.
This convention is interesting in a lot of ways but all my foodie friends ask, "so where's all the wine? what are you drinking?" to their disappointment I tell them its all about the industry insights,
it's all about finding out now what will be hitting the market in the next couple of years.
So here are the highlights:
- It's going to be all about Moscato - it's seen over 136% increase in sales in the last year, and it's being planted like crazy right now > Sweet wines, and Sweet Red Wines going forward much to the cult cab drinkers disappointment
- The new market is China, they have a huge amount of money and are looking to spend, so we might start seeing all our yummy wines heading oversees in coming years
- There is still quite a few 2005 and 2009 vintages on the market, and because the yield and quality was sooo good in these years, there the best get on the market!!
- #1 consumer going forward: WOMEN! professional, educated, unmarried women are the #1 alcoholic market for spirits, beer, and wine!
- Starbucks is selling wine!!! Starbucks is looking at selling wine at test market stores in Chicago, now you can have your espresso and a post-dinner drink!
So now your a wine insider too!
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